We focus on strategic communication, combining the principles of branding, strategic marketing and design thinking, all specifically adapted to each case, working from a holistic perspective, that integrates:
Format: 12 online sessions of 60 minutes each
Total program duration: 3 months (1 session per week)
Platform: Google Meet / Zoom
Languages: English / Spanish
For maximum benefit, I recommend 2-3 hours a week of practice between sessions, in addition to our one-hour one-on-one session.
Absolutely. The programme is designed to be accessible without any prior knowledge and I’ll guide you through the world of entrepreneurship, branding and service design using audio-visual material, written content and intuitive exercises.
Sessions can be rescheduled with 24 hours notice. In addition, we provide summaries of each meeting to ensure continuity, through New Work’s digital platforms, so you always have all the information you need to follow up your project.
Yes, I offer an additional follow-up session (via WhatsApp) 30 days after the completion of the programme to review the implementation and resolve any issues that may have arisen during your process.
Yes, absolutely. We’ll use the first of the three months as a trial and if you’re not happy with the way the programme is going, I guarantee a full refund in proportion to the sessions we’ve completed. This means that if you feel at session 3 that it’s not what you expected, I’ll refund the value of the following nine sessions; likewise if you decide to withdraw in the first, second or up to the fourth session. After the first month there is no refund possible.
Introduction and Diagnosis
We outline your expectations and goals to tailor the mentorship to your specific needs.
Business Model Induction
We define your specific services, pricing structure and viable monetisation options.
Brand Identity and Values
We create an authentic and cohesive identity that defines your brand's personality.
Value Proposition
We formulate a differentiated proposition that resonates with your target audience.
Communication Strategy
We plan the channels and the ideal tone of communication for your brand.
Content Creation
We design a content pillars tactic that really connects with your audience.
Networks and Visibility
We develop an effective strategy to increase your digital presence.
Client Acquisition Strategies
We look at digital marketing and networking tactics tailored to your ideal customer.
Management Tools
We implement tools to improve the efficiency of your workflow.
Strategy Review
We evaluate progress and make any necessary adjustments.
Long-term Action Plan
We define the next steps and medium-term goals to sustain growth.
Long-term Action Plan
We check every detail and make the final adjustments to your own brand roadmap.
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